Surveys and Interviews

In an effort to have my mock project be user-centered, I designed a survey. Yesterday, I sent out that survey to around 15 participants and received 11 responses so far. I wanted to have a combination of both quantitative and qualitative user research. Quantitative analytics shows you where users are struggling while qualitative research will help you work on the reasons to best solve those issues.

The first step is to understand who my users truly are and what pain points they are facing. I will use quantitative data to figure out what my product idea should focus on and then use qualitative research to talk through that product idea with representative users.

I have two in-depth interviews scheduled for this week and have been working on an interview guide. I have been referencing the Designing for the Digital Age book as well as listening to a series of UX Design Techniques courses on Lynda.